About Us

About Us

At Archer and Frey, we believe childhood should be filled with colour, comfort, and a little bit of magic. What started as a small idea around our kitchen table quickly grew into a brand dedicated to creating playful, practical, and unique pieces for little ones, and fun-loving grown-ups too. From baby pyjamas to footy shorts and family favourites, every item is made with love, care, and a dash of whimsy.

We’re more than just a clothing and accessories brand! We’re a family sharing what we love with other families.

Our Why

Archer and Frey was born from a desire to create things that make everyday life brighter, easier, and more joyful. As parents, we know that the little details matter, whether it’s a soft fabric that feels gentle on baby’s skin, a product that makes life a touch easier, or a design that sparks a smile.

But our why goes even deeper. Our family has personally experienced the incredible support of Ronald McDonald House Charities, and giving back has become part of our story. That’s why we created our Shop for a Cause collection, where 50% of every sale is donated to help families like ours when they need it most. 

Ronald McDonald House Charities is an organisation that has supported our family and so many others through some of the hardest times. Our daughter was born with craniosynostosis, a rare condition where the bones in a baby’s skull fuse too early. During her treatment and surgery, Ronald McDonald House provided us with a safe place to stay close to the hospital, taking away the stress of being far from home and allowing us to focus fully on her care. By shopping from this collection, you’re not only buying something beautiful, you’re helping families like ours find comfort, support, and hope when they need it most. Together, we can make a real difference.